2016 November 24
The Pamantasan ng Lungsod ng Maynila placed first runner-up in the 2016 Students' PR Congress and Grand Prix interschool competition for its public relations campaign #ItoAngGustoKo which sought to heighten awareness of the severity of the out-of-school youth problem in the Philippines.
PLM's Team Gladius, composed of 11 mass communication students, prepared the campaign as the university's official entry to the annual event organized by the Public Relations Society of the Philippines (PRSP) for students in the fields of communications, advertising and media. A highlight of this yearly PRSP affair is the interschool contest that trains students in developing an actual communication plan.
The campaign of Team Gladius adhered to this year's PRSP theme which focused on the Abot Alam National Program for Out-of-School Youth of the Department of Education and the National Youth Commission. The project seeks to locate out-of-school youth and enroll them in program interventions in education, entrepreneurship and employment.
The PLM public relations plan stressed how the alarming rise in the number of out-of-school threatens the country's economic development, specifically by contributing to the increase in the number of unskilled workers. Despite the enormity of the problem, it is not being adequately addressed compared to other national issues, the plan pointed out.
The campaign of Team Gladius listed several recommendations to help reduce the number of out-of-school youth and to pave the way for a better future for these youngsters by urging the government to appropriately resolve the problem.
PLM competed against San Beda College, De La Salle University (DLSU), Assumption College, and Polytechnic University of the Philippines in the finals of the Students' PR Congress and Grand Prix held last November 13 at the Henry Sy Sr. Hall of DLSU.